YOUR BRAND

WITH SMART STRATEGY

WE CALL THAT REAL MARKETING

AJ JOURNAL

YOUR BRAND WITH SMART STRATEGY WE CALL THAT REAL MARKETING AJ JOURNAL


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You can’t grow a business in silence — marketing is the voice that drives visibility and results.

Technical Manual for GJ Walker (2024)

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The benefits of working with a full-service marketing agency
Susan Christie Susan Christie

The benefits of working with a full-service marketing agency

So, the time has come to outsource your marketing. Like delegating anything, outsourcing your marketing can be a little daunting. Which bits to outsource, and to whom? How can you manage the projects? And how can you be sure that your chosen marketing professional is up to the task?

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Creating a Brand Strategy: a guide for SMEs
Susan Christie Susan Christie

Creating a Brand Strategy: a guide for SMEs

For many business owners, 'brand strategy' is a term that can be mistaken as marketing jargon. And while it’s good to be wary, brand strategy is an area that is legitimately worth your time and effort. In fact, a robust brand strategy could just be your secret weapon for standing out in your market.

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Market research for the ultimate marketing plan
Susan Christie Susan Christie

Market research for the ultimate marketing plan

Repeat after me — a quick Google search is not market research.

While we’d all love it if it were that easy, analysing the market with this approach would barely scratch the surface.

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