/ CASE STUDY

Infinite Group

/ THE CLIENT

Infinite Group is a Melbourne-based provider of HVAC, mech-electrical, fitout and refurbishment services. Known for their commitment to compliance, quality and safety, they deliver end-to-end mechanical services solutions for commercial, industrial and government sectors.

/ THE CHALLENGE

Infinite Group needed a strong digital presence to reflect their expertise and industry leadership, and a social media and content strategy that could elevate both the business and its leadership team via LinkedIn.

/ THE SOLUTION

We created a clean, professional website that reflects Infinite Group’s capability and credibility across key service areas. In parallel, we continue to manage their LinkedIn presence, both the company page and business owner account, creating content that builds brand trust, thought leadership and industry recognition.

/ THE TEAM

  • With 27+ years in marketing, Susan has carved out her niche supporting Australian SMEs. Her tactical and strategic expertise has helped businesses lift their ROI into the millions. A Certified Practicing Marketer with a Marketing Degree and two Mini MBAs, she brings depth, clarity and energy to every project. Seeing businesses thrive gets her out of bed each day (along with more coffee than she’ll ever admit to having).

  • The structured creative who turns direction into beautifully executed work. Andres brings precision, consistency and a sharp eye for detail to every project. He moves through tasks effortlessly, ensuring campaigns land with clarity and impact. Skilled across design and video editing, he elevates ideas beyond the brief every time.

  • Ami has written everything from bizarre Bowie conspiracies to the driest course content: all with the same passion and precision. Her wordcraft is sharp, expressive and impossible to outmatch. Organised to a level that puts the rest of us to shame, she brings structure and creativity to every brief.

/ OUR WORK

A bold digital presence and LinkedIn strategy to match Infinite Group’s expertise.

The AJ Marketing team designed and built a custom website that positions Infinite Group as a leader in mechanical services, while managing their ongoing LinkedIn content to build visibility and trust across corporate and personal channels.