The Real Price of a Dodgy Website
It’s a digital world we’re all living in.
And while a fancy physical place of business used to be the goal, your website is now your storefront - the first interaction people have with your brand.
So just like any store, clutter or broken elements can drive customers away, which is why a regular website audit is not just beneficial but necessary. Because it's not just about having a website…it’s about what you do with it.
A surprisingly common misconception is that once a website is built, it doesn’t need much maintenance after that. This couldn't be further from the truth.
Websites require regular updates and audits to adapt to changing digital trends, user behaviours and changing algorithms. Without updates, a site can quickly become redundant, or, worse still, business or brand-damaging.
Is your website losing you sales?
Too many businesses are losing potential sales due to common, yet overlooked, website issues: a lacklustre content strategy, slow loading times, confusing navigation, outdated information, poor user experience (to name a few)…
When visiting your website, misaligned expectations, difficult functionality, or the inability to answer visitors’ questions cause user frustration. And this will send them straight into the hands of better-represented competitors.
During an audit and/or redesign, we look for these problems and rectify them so your website helps rather than hinders your sales potential.
What’s working on your website (and what’s not)
Think of your website as your best salesperson. A living, breathing entity on the internet - that is working for you. It needs to not only represent your company perfectly, but also perform smoothly and appear when your potential customers are looking for the products or services you offer.
This is why a focus on design, content, and user experience is a must.
Using Search Engine Optimisation helps your site appear higher in search results - but it’s not just about attracting visitors. We also need to serve them valuable content that meets their needs, answers their questions and provides easy conversion opportunities.
The content on your site needs to speak directly to your ideal customer and demonstrate that it understands their problems, wants and needs. Otherwise, your site simply can’t do its job.
Good aesthetics, modern design and high-quality relevant content, videos and images make your site an enjoyable place to be. When we are evaluating user experience, it’s all about focusing on:
The overall feel of the site: is it on-brand and in line with what your customers would expect from your business?
How the information flows: do you need to create trust with extra information and testimonials first, or will users want to dive straight into your products and services?
The wording, tone of the content and visual cues: do they appeal to your users?
Making sure that visitors can navigate easily to find what they need: because we know without this, drop off rates are high
Simple changes like improving site speed or creating a more intuitive menu can significantly enhance how users perceive your site, and, in turn, your business.
The online experience should reflect the offline experience
Whether you’re selling a product or a service, or a bit of both, the experience your customers have with your brand needs to be consistent across the board. And this includes what visitors see on your website.
This cohesion increases trust in your brand while boosting customer satisfaction and loyalty by providing a predictable and reliable brand experience, no matter how or where your customer interacts with you.
Your website is an investment that pays dividends in the form of strengthening your brand, more leads, more sales and more satisfied customers. Yes please.
So, get your website right from the beginning and maintain it ongoing so your online presence is in sync with your offline operations.
Ready to find out what your website’s really worth? Get in touch with us for an obligation-free audit.